Bespoke Automotive Experiences
With over 6 years of expertise in organizing supercar events and rallies, we offer our bespoke services to brands seeking to create their own social automotive experiences.
Whether it is rallies, product presentations, road trips, or any custom event you envision, we handle everything from A-Z. You can focus on building connections and driving sales — leave the planning and execution to us.
Event creation & planning
Scouting
Event handling & logistics
Full media coverage
Special services
Merchandising
Why work with us?
Hassle-free events
Organising an event can be very stressful and demanding, leaving very little time for the core of your business, making sales and building customer relationships.
We allow you to become a part of the event and concentrate on what you do best.
Financial advantage
We offer a very clear budget structure, that allows most of our fees to be covered by participants, therefore becoming a very affordable service, allowing you to engage in more events and marketing activities
Brand image
Our experienced team makes your brand shine during our events. Constant professional content flow is sup-plied by our team for your social media and further marketing purposes.
Team
A Team with over 6 years of experience in planning unforgettable journeys and social driving events for world leading brands, to smaller scale and high-end individual trips.
Our past successes
Lamborghini Geneva
Since 2020 we are the official organiser of the annual Lamborghini Geneva Tour, that is offered to 15 leading Lamborghini clients.
Our event has evolved into much more than a four-day rally — it’s become a year-round community, bringing participants together through various events. Many clients return annually, choosing this rally as their favorite automotive experience of the year.
The Torque Rally
Originated in Switzerland and represented in Monaco “The Torque Rally” is an exclusive community of supercar owners and car collectors spread throughout Europe. Members benefit from a network of like-minded individuals gathered all around the year in different venues, events, and rallies.
Our achievements
1.7 M Total Digital Reach
Per event sample. Via our strong social media and digital engagement, TorqueRally has the capability to attract a very large exposure online, including famous car collectors and influencers.
200+ Super Car Owners
Torque Rally community today counts more than 200 high net worth individuals that have participated in our events and rallies.
20+ Events held
Since our first event in 2018, we have not stopped growing our community through the events we organise.
Meet the founder
Misha Kashtelyan
@mishaonwheels
In 2017, Misha founded the brand The Torque Rally, now a leading community of supercar owners, built on a passion for fine automobiles and connecting remarkable people.
Later, Misha launched his media and journalism career in the automotive world under the brand Misha On Wheels, with a vision of creating cinematic films and documentaries to ignite a love for cars in anyone’s heart. Since then, he has been nominated as the Best Automotive Journalist of 2023 and has produced over 50 films and documentaries.
Based in Monaco, Misha founded a media house under the brand 98th Media House, offering high-end media production services to demanding clients across various industries.
Let us organise your next automotive event!
Precision-planned. Tailor-made. Exceptional. Let’s bring your vision to life.
Fill out the form below, and we’ll take care of the rest.